Unflappable

Unflappable

Experiments in attention

Advertising and promoting a self-published memoir

Jonathan A. Hutton's avatar
Jonathan A. Hutton
Oct 28, 2025
∙ Paid
Browsers Bookshop in Olympia WA

I’ve been thinking about attention—the act of focusing it (on a place, an activity, a person, a sensation) and the methods we use to seize hold of someone else’s (a letter, an email, a text, a post, an advertisement). Reading a book requires dedicated attention, but further upstream, you need to be aware that it exists, an…

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